Sensory channels and perfume
The words that a person uses give us information about their sensoriality. To identify the way a person uses at a given moment is precious, it allows us to know his or her privileged sensory channel and to adapt to it, for better communication.
Visual channel
- Seeing, looking
- Show, perspective
- Image, hide
- Clear, clarify
- Visualise, illuminate
Auditory channel
- Hearing, speaking
- Saying, listening
- Dialoguing, questioning
- Rhythm, musical
- Ringing, noise
- Shouting, screaming
Kinesthetic channel
- Feel, touch
- Connected, relaxed
- Sensitive, excited
- Solid, firm
- Concrete, pressure
Neutral words
- Understand
- Think
- Know
- Believe
- Remember
Tips for improving communication about perfume:
- Listen to the sensory words a person uses.
- Communicate with him/her by choosing words belonging to the same channel.
Preferred channels
We all have one or two preferred channels, it's really rare to have three!
- A visual person will be more influenced by the aesthetics of a bottle, by its colour, by its advertising.
- An auditory person will be sensitive to the name of the perfume, to the story that is told.
- A kinesthetic person is attracted above all by the fragrance.
For perfume, here are specific words for each sensory channel.
- Visual channel: light, dark, colourful, architectural, transparent, balanced, bouquet, facet, faceted, line, green, transparent, organ, bright, robust, round, curved, sunny.
- Auditory channel: composition, note, accord, high, low, vibrant, melodious, sparkling, harmonious, cacophonous, harmony.
- Kinesthetic channel: soft, tonic, caressing, cold, icy, warm, enveloping, soft, tender, touching, emotional.
What are your two preferred sensory channels?
Sylvaine Delacourte perfumes
Discover Sylvaine Delacourte's brand with her Orange Blossom, Musk and Vanilla Collections. You can try them thanks to the Discovery Boxes (5 Eaux de Parfum x 2 ml) and rediscover these raw materials as you have never smelled them before.